He is flanked by Bruce Foxton standing on the left and Rick Buckler seated on the right, to the front of the frame. The front cover is a minimalist affair Paul Weller sits on a simple wooden chair in the centre, towards the back of an empty room with brick walls painted white. The All Mod Cons Rickenbacker This is a photograph of the actual Rickenbacker 330 Fireglo model that appeared on the back cover of the album that turbo-charged the career of The Jam: All Mod Cons, their third album released on 3 November 1978. As an example, this Rickenbacker can be made in customisable sizes up to 250cm / 98 inches long. These are not life-size versions- they go way beyond that-but are a revolutionary ultra-large format. Working directly with the owners of historically important original guitars, we have developed a way to experience-for a fraction of these eye-watering auction prices-something close to the joy of owning one of these incredible important vintage pieces. The guitars I am talking about, the ones owned by Keith Richards, John Lennon, Jimi Hendrix, Eric Clapton, George Harrison and others, do come up for auction from time to time, and now regularly fetch seven figure sums. The guitars in the book were special-but they weren’t the actual guitars owned and played by the musicians we revere. It was called The Foxylady Project, and the scale of the book was spectacular. Many years ago, we sold a now-out-of-print book of life-size guitar photographs, put together by a French publisher. What’s the big idea ? There’s something beautiful about a photograph of a classic guitar.
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